Posted by Admin - 07/11/2015
Taking a bad photograph of the property you are trying to let can be just as damaging in letting your property as it is to not upload any photographs at all. Tenants look at photographs online before even contacting you regarding your property therefore it is fundamental that photographs show off the properties best assets.
Here are our top tips for taking a great photograph, helping you to market your property successfully and finding a tenant quickly.
Prepare each room to show how it can be best used. This can be done easily by rearranging the furniture, clearing away personal clutter, putting lamps on tables, flowers in vases or setting the dining table. This enables potential tenants to envisage how they would live in the property. Leaving something as simple as a tea towel on the oven can cause the person who is looking at the picture to look at the tea towel rather than the room itself!
Switch on the lights.
Turn on the house lights, even during the day, this will make the room appear warmer and therefore more appealing to potential tenants. Make sure the flash is switched on especially if you are taking photographs with dark corners.
Time of day.
Take note of how the light changes at different times of the day both internally and externally, this will help you to see when the property looks at its best. Try taking photos at dawn, the exterior of the property will probably look its best and there are also fewer people around. Make sure the outside of the property is clutter and debris free, simple things like removing your car from the driveway will ensure the view of the house is not blocked and looking tip top.
Walk around the room and identify the best view points. Often these are aiming from one corner of the room in to the other, or from a perspective which conveys space or the flow from one room in to another. Always photograph a room from more than one view point. This ensures you can review your images later and make a more confident decision on which perspective works best.
Ensure all your lines are vertical by ensuring the camera is perfectly horizontal. As with all rules there are exceptions such as photographing a stairwell, or shooting from a higher level down to the room below where you may need to tilt the camera up or down. Similarly you may find that you have no option but to aim your camera upwards when photographing the exterior of the property.
There are differing opinions on the last point on composition. Some say to always shoot from chest height, which is often midway between the floor and ceiling. These photographers say this creates the ideal composition for a room, however, why would you want 1/3 of the frame filled with a dull ceiling? Others say to always shoot from hip height.
We advise to shoot from a height which suits the position of the contents within that room. In a kitchen, for example, most of the cupboards run from the floor up to the ceiling. Here, it makes sense to shoot at chest height, since this will also show the top of the work surfaces. In a bathroom or living room, for example, where most objects (sofa, coffee table, toilet, bath etc.) are beneath hip height, it makes more sense to shoot from just below the hip. Essentially you want to fill your image with the contents of the room, not dead space.
Use the right equipment.
Always use a wide angle lens, these zoom out far enough to make rooms look large and spacious without causing any distortion or unrealistic proportions. Never use a fish-eye lens. Using a tripod will stop the risk from camera shake and the images becoming blurred.
Processing the image.
Use photography software to edit your images before you upload them, you can soften, sharpen and tidy up any imperfections.
If you have time on your hands, why not treat yourself to a professional photography course? Alternatively if you are short on time, hire a professional, pictures are not expensive and can be re used each time you re let the property, not only are they a great investment, it will show your property off, and help you to let quickly